The Assumption
The wrong hiring profile.
“To hire a finance leader for your Dutch subsidiary, you need someone with Big 4 experience, SAP certification, and native Dutch fluency.”
The Reality
What you actually need is someone who has built financial infrastructure from zero — multiple times — and who natively understands both American business culture and Dutch regulatory reality.
That combination barely exists in the market.
The Consequence
The Big 4 candidate maintains what exists. The builder creates what doesn't exist yet. If your Dutch subsidiary's finance function doesn't exist yet, you're hiring for the wrong profile.
FedEx Ship Centers
5th of 7,000+Built a three-location logistics operation from zero. Grew to 25 staff. Ranked 5th largest independent FedEx Ship Center in the US out of 7,000+ locations. Built an automated SLA audit system that recovered $84K/year on $1.2M shipping volume.
Rockwater Energy ($500M PE Platform)
$1.5M/month in 72hrsConsolidated financial reporting across 15 acquired entities for a PE-backed oilfield services platform. Diagnosed and rebuilt a broken Halliburton billing integration — $1.5M/month restored in 72 hours. Influenced a shift from revenue-based to EBITDA-based executive decision making.
NestKeepr (AI-Built SaaS)
58-table platformBuilding a property management platform with a 58-table PostgreSQL database using AI-directed development. Not a developer by training — a builder who uses every tool available. The same approach applies to finance: give me a gap, and I'll build the solution.
Different industries. Different scales. Same capability: something was broken or didn't exist, and I made it work.
American. Based in the Netherlands. Finance degree (BS Accounting, WSU). EU work authorization. Daily AI power user. 12+ years building operations from zero.
I build financial infrastructure for companies that don't have one yet.
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